Sunday, June 14, 2009

Coffee in a can from a vending machine is big (and manly) in Japan

It's interesting, if you think about it, that Japan's beverage industry decided to market canned coffee as a manly drink.

For instance there's Suntory's Boss, whose label features an iconic man who looks suspiciously like Ernest Hemingway.

I don't see why it wouldn't be possible to market green tea as a manly drink. After all, we green tea drinkers include some pretty tough monks, for instance.

Just a few of the wide variety of canned coffee drinks sold out of Japan's ubiquitous vending machines.

—Mellow Monk

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