In Japan broiled eel is considered a "summer stamina" food — something that gives you energy in the oppressive heat but without weighing you down.
So, for those folks unable to stop by their local unagi-ya, a beverage company created the next best thing: broiled eel-flavored soda, named "Eel Rising" (Unagi Nobori).
Even the name suggests power and energy. Don't you feel invigorated already?
This could be one of those times that you actually hope it's artificially flavored.