Thursday, September 13, 2007

Ad campaign for Japanese toilets backfires

Only a Japanese company would feature an array of naked rear ends on a website for bidet-equipped toilets, which the manufacturer, Toto, calls "washlets."

On July 1, Toto unveiled a billboard with the same motif in Times Square. New Yorkers, predictably, were unphased.

Not amused, however, were the parishioners of the church that occupies the building, who sued to have it removed and won.

Reminds me of a line spoken by Jeff Bridges's character in the movie The Fisher King: "It's a good thing no one in this town looks up."

—Mellow Monk

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