Demographics are also involoved. Japan's own baby boom generation is turning sixty, and this year alone about 5 million mostly male workers are expected to retire. Many have been absent spouses, working long hours and socializing nightly with coworkers. The strain of suddenly spending all day together every day after hardly spending any time together is too much for some.
Not wanting to end up like those couples, Shuichi Amano founded the National Chauvinistic Husband's Association in 1999.
"We're, uh, team-building. Right, guys?"