Monday, February 05, 2007

TV station makes false claims about natto

A Japanese TV station got in hot water a while back for making unsupported claims about the weight-reduction effects of natto (fermented soy beans). The broadcast triggered a buying frenzy (which was perhaps the intent?).



A natto shopper weighing her buying options.


—Mellow Monk


Go to the Mellow Monk tea page
Bookmark this blog
Subscribe to the blog feed (RSS)