Wednesday, October 18, 2006

Why we eat more than we think

Brian Wansink, head of Cornell University's Food and Brand Laboratory, conducts research on how the food portions we eat are influenced by things like package size, plate size, and whether the TV is on.

“To a person, people will swear they aren’t influenced by the size of a package or how much variety there is on a buffet or the fancy name on a can of beans, but they are,” Dr. Wansink said. “Every time.” [...] To his mind, the 65 percent of Americans who are overweight or obese got that way, in part, because they didn’t realize how much they were eating.

—Mellow Monk

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