Friday, August 04, 2006

The catch-it-yourself sushi restaurant

Traditional sushi restaurants in Japan are under attack from low-price sushi chains offering hundred-yen-a-plate sushi—a very attractive proposition to parents and others looking for cheap eats.


In response, old-school sushi restaurants are getting creative. One restaurateur came up with an impressive gimmick: a sushi shop where customers catch their own fish, which is then taken to the kitchen, prepared, and brought to the table. Talk about fresh.


In the movie on the top right of the linked-to page, you can see that the dining area of the restaurant is shaped like a giant boat. Clever, no?



Sushi so fresh that when you eat it, the fish is still thinking "Hey! What the heck's going on here?!"


—Mellow Monk


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