The cabbage was from a local co-op, whic was going to throw away the cabbage due to a drop in prices in a bumper-crop year.
Upon hearing about the co-op's plans, the store owner is quoted as having said, "Mottainai!" ("What a waste!"). He'd rather give it away than see it go to waste, he said.
The cabbage was snapped up in about an hour.
—Mellow Monk