This article at the BBC News website talks about the danger to independent farmer in Britain posed by society's current emphasis on inexpensive food:
[Many] in farming are warning that only big farms can make a profit in an economy based around cheap food. . . . Organic and selling direct to the consumer through farmers' markets may offer possibilities for some farmers to make money, but there is only a limited amount of room . . . .
Now, the Internet provides a way for small farms to sell directly to consumers all over the world. That is precisely the sort of movement that we at Mellow Monk hope to accelerate.